Revamping Pricing Strategy for _____________.
Challenge: ______ Ltd. struggled with competitive pricing, leading to lost sales and decreased visibility on Amazon’s marketplace.
Analytics Approach: Our team implemented a real-time pricing analytics tool that monitored competitor pricing, customer price sensitivity, and elasticity to adjust prices dynamically.
Impact:
- Sales Volume: Increased by 25% due to optimized pricing.
- Profit Margins: Improved by 15% through strategic price increases during peak demand.
- Market Position: Elevated from top 10 to top 3 in their category for most products